Why isn’t the phone ringing? You’ve been attending networking events and conference and handing out your business cards so it stands to reason the phone should be difficult to keep up with, right?
Perhaps the reason it’s not ringing is because you don’t have a plan in place to follow up with those individuals you have me and networked with. Here are three steps you can implement that just might have your pool ringing off the hook:
- Make time for follow up phone calls or to send follow up emails. When you’re planning out your work week, you need to plan for prospecting and follow-ups. While it’s nice to believe that your prospects might just call you back, they are likely just as busy as you are and you need to be proactive.
- Write a thank you note. If someone has done something nice for you, send a thank you note. If you meet someone at a networking event, rather than sending an email follow up, break out of that routine (hint, that is what everyone does!) and send a handwritten “great to meet you” note.
- Make certain your prospecting goals are realistic. Don’t jot on your to-do list that you will make 50 follow up calls this week. That number is daunting and likely not realistic. Set a goal of making two or three calls a day or set aside an afternoon and make ten calls. Make sure the goal is attainable or it will become insurmountable.
What plans do you have in place for prospect follow ups?
How robust is your business bio? Do you have a complete profile on LinkedIn or on your other business social media pages? Is your About Page on your website all it can be?
Here are some tips to write a bio that helps you sell yourself:
- Who is your audience? Your bio shouldn’t be a one size fits all, it should fit the medium and the audience you’re reaching.
- Consider what are your most important qualifications, or what words you’d like potential clients to search for you under. Think “Google” search when you’re writing your bio.
- Do you have any qualifications or specialized training of note? If so, note it!
- Make sure your bio has easy to find contact information. If someone searches you out, you want to make it easy for them to find you!
When is the last time you’ve checked your business bios and profiles?
Let’s be honest. Being an entrepreneur isn’t always the easiest option for making a living. Along with being your own boss and perhaps being the boss of others, you may carry a lot of weight of responsibility on your shoulders, right?
What can you do when you’re feeling stressed out? Here are a few tips that we have found works for the business owners we deal with:
- Take a break. Step away from the computer, the office, the overflowing inbox and go outside. Taking a few breaths of fresh air or walking around for ten or fifteen minutes, while breathing deeply, can relieve stress and built up tension.
- Find a hobby. Remember hobbies? You had them before you became too busy with growing your business. Take time now to rediscover a lost hobby. Take time to do that at least fifteen minutes a day. Whether it’s knitting or baking or bike riding or woodworking, immersing yourself in something you love will help clear your mind and make you more effective.
- Stay connected with those outside of your business. You need to have connections, friends, networking colleagues outside of your area of expertise with whom you can connect.
Eating healthy meals and keeping a positive attitude will both go a long way in helping you deal with the stresses you may face on a regular basis.
Business owners today need a web presence in order to compete. However, simply building a website doesn’t guarantee that:
- You will be found or
- That your ideal clients will be the ones who visit your site… but
If you’re taking the time and putting in the effort to have a website and a blog constructed you need to know what steps to take to make sure your site is search engine optimized. Here are our best practice tips to make that happen:
- Research your business’s keywords. Take a step back and ask yourself, “if a potential client is looking for me what search terms will he use to find me?” Work those terms into your website and blog posts.
- Make sure you title your blog posts so that your keywords show up in the URL; this helps search engines find you.
- Put time and thought into the crafting of your title and make sure keywords are being added to it.
- You don’t need to go keyword heavy. In fact, don’t use keywords unless they make sense and sound natural in a sentence. The rule of thumb should be no more than three keywords or keyword phrases per post — be aware though that Google changes its algorithms frequently and this is subject to change.
- Add an image to your posts. The image should make sense with the copy you’re writing. You should also include at least one outbound link and include a link that also drives traffic back to information on your site that relates to the post.
How often do you blog and do you find it is helping your website visibility? If you’re stumped, give us a call.