When social media was first “taking off” everyone touted the numbers of followers and likes they had on their Facebook or Twitter or LinkedIn pages, but did those numbers matter? Were those people engaged with you and your content? Chances are some were, but there were those that were not.
In everything you do in your business you should be tracking your numbers and your successes as well as your failures. But to make it valid and to make those numbers mean something, you need to track the correct ones.
After you’ve set a goal, here are some numbers you may want to monitor:
- The time frame for your goal, broken down into measurable, actionable items. Track whether those goals are being met.
- What numbers actually mean success? Is it dollars? Numbers of new clients? Additional engaged followers on your social media pages? More clicks on your newsletter? Once you choose the numbers, it’s best to put a dollar value to them. Why? You’re in business to make money, right?
- Compare the goals you’ve set with the goals you’ve met. It doesn’t do any good to set a goal if you’re not checking in to see if you’re achieving the results you’d set for yourself.
What are you measuring? Are you following up to make sure they are numbers that make sense? We work with clients to help them set goals and targets. If you need assistance, contact us.