Is Your Business Bio Robust?

How robust is your business bio? Do you have a complete profile on LinkedIn or on your other business social media pages? Is your About Page on your website all it can be?

Here are some tips to write a bio that helps you sell yourself:

  • Who is your audience? Your bio shouldn’t be a one size fits all, it should fit the medium and the audience you’re reaching.
  • Consider what are your most important qualifications, or what words you’d like potential clients to search for you under. Think “Google” search when you’re writing your bio.
  • Do you have any qualifications or specialized training of note? If so, note it!
  • Make sure your bio has easy to find contact information. If someone searches you out, you want to make it easy for them to find you!

When is the last time you’ve checked your business bios and profiles?