Are there times when you feel you’re spinning your wheels when it comes to your marketing and prospecting efforts? If that’s the case you need to understand that in order to make your marketing effective you need to have a strategy and tactics in place that suit your particular, unique audience.
That being said, there are items that every marketing strategy should have in place:
- Understand what the life cycle of your prospect is, in other words do your sales usually follow a particular path? If so, your strategy must incorporate that unique process.
- How do your prospects want to be contacted? Email? Telephone? Text? Face-to-face meetings?
- Is there a way to automate any of the sales process? Either through mailings or email campaigns or other ways in which you can reach a target group of prospects all at one time?
When you’re looking back at the effectiveness of your 2014 sales and looking forward to 2015 and increased sales, you want to make sure the steps along your sales path are clearly defined.